Announcements Archive

Burlingame, CA, April 01, 2014 — JAPAN. CHOYA USA announced today the national launch of two new flavors, Honey and Shiso Fruit, for the American market, according to Choya Vice President, Marketing and Sales, Katsu Suzuki. Choya Honey and Shiso join Choya Umeshu and Classic and all three flavors are now in a new, more elegant package of 750. ml. size.

Noting the new flavors and sleek packaging, Mr. Suzuki said: “Choya’s line, including Original, Classic, Shiso, and Honey, all contain actual Japanese-raised Ume fruit, and are all in our new slimmer, modern-looking cylinder-shaped bottle, with a convenient, built-in pourer in the cap. Choya Ltd uses 100% Japanese made fruit.”

• Choya Umeshu has clean, delicious Ume fruit flavor, similar to a ripe plum;
• Classic is an authentic Umeshu, which provides sweet and tart taste with stony aroma;
• Shiso is flavored with Shiso herb, which gives unique aroma; and
• Honey is made with without sugar, which has a pleasant honey taste.

Choya can be enjoyed chilled, as a long drink with mixers such as soda, or served as a delicious cocktail base. They are all made with 100% natural ingredients; at 15%.

Choya Classic

Choya Classic Umeshu is a plum liquor recognized as an authentic umeshu made with cane spirits, sugar and 100% Japanese plums.

Aged over one year, Choya Classic has an exquisite amber gold hue and a fragrant, fruity aroma.  The sweet and tart flavor is balanced with hints of almond and orange zest.

Item : #6852      Package :  12/750ml    Alcohol : 15%

Choya Shiso

Choya Shiso Umeshu is made by blending the Choya Classic Umeshu with red leaf shiso, adding to the red color and giving it a unique aroma.

The herbaceous taste of the shiso is a perfect complement to the ume making for a drink that will delight your senses.

Item : #6839    Package :  12/750ml   Alcohol : 15%

Choya Honey

Choya Honey Umeshu is an umeshu made with honey and royal jelly.  What makes this unique is that there is no added sugar.  The sweetness comes 100% from the honey.  Royal jelly is believed to have properties that strengthen the immune system and ease stress levels.

Choya Honey Umeshu has a mild sweetness with notes of almonds and marzipan.

Item : #6844   Package :  12/750ml   Alcohol : 15%

ABOUT CHOYA UMESHU INC., OSAKA, JAPAN:

Started in 1914 as a wine-grape grower and started marketing Umeshu in 1959, now Choya is the number-one Umeshu Company. Our mission is to produce and market the finest Umeshu made with natural ingredients. For more info, see: http://www.choya.com

This June, CHERRY COMPANY will hold our annual Food Show at the fifth Floor, ballroom of Japanese Cultural Center of Hawaii. This food show is held annually and attracts hundreds of food retailers, food
service business owners, trade professionals and hotel industry. The Cherry Company is the premier Japanese food importer and distributor in Honolulu, and part of the Mutual Trading Group.

Details & Admission

Download Flyer↓

Date: 06.04.2014 (Wednesday)
Time:10:00AM to 17:00PM
Location:Japanese Culture Center of Hawaii
Address:2454 South Beretania st, Honolulu HI 96826
Parking:$5.00
Admission: Selected Food & Restaurant Merchants Only
Ticket Price: Free
(Not Open to General Public) Pre-registration recommended

Please join us and enjoy food, drinks and best of all GREAT DISCOUNTS!! Over 50 different vendors from Japan and Mainland USA

Non food items up to 20% off

Food and Drinks up to 10% off

Due to the continued support and cooperation from our valued customers we The Cherry Co, despite the unpredictable economical downturn was able to achieve our desired results for this past year. Once again we would like to give our most sincere gratitude and appreciation to all who support our efforts.

My management philosophy is this “Customers always come first, for all employees to achieve happiness in both mind and matter, and for our company to revitalize and contribute to Hawaii’s economy”. To achieve these principals, first it must be clear on the goals of this undertaking. Secondly to be able to care for high quality sake, shochu, Japanese foods and kitchen supplies at a reasonable price. In the long run we must diligently strive to grow our sales, lower our cost and to work with and contribute to our customer’s ever growing and developing business.

We pray from the bottom of our hearts for everyone’s good fortune and prosperity.

チェリーカンパニー・経営理念

弊社　Cherry Co.は低迷する経済市況にも関わらず、昨年も好成績を納める事ができました。これはひとえに皆様方の絶大なる御協力の賜物です。この紙面をお借りして改めて深く御礼申し上げます。本当に有難うございました。

私の経営理念は「お客様第一主義を貫き、全従業員の物心両面での幸福を目指し、 ハワイ地域経済と社会の活性化に貢献する事です」。この為には　事業の意義と目的と目標を明確にし、高品質の酒、焼酎、及び各種 日本食材や雑貨類, 合計約1,000アイテムを皆様方にご満足頂ける適正価格にてお納めする事です。つまり売り上げは最大限にし、経費は最小限にする事に鋭意尽力し、皆様方の更なる 深化、発展に向けて取り組む所存です。

皆様方のご多幸と一層のご繁栄を心から祈念いたしまして、私のご挨拶といたしま す。

New Year greeting
Teru Kishii
岸井孝輝
V.President
The Cherry Co., Ltd.